Hershey’s has a new commercial to get you pumped up about summer camp and the tradition of making s’mores over the campfire. Especially my mind. The mechanism probably took some getting, but I doubt it was too much. Please treat all users with respect and politeness. Don’t credit Hershey that’s making those commercials. People have been using crazy rigs like this for a long time. The amount of R&D that went into this.. CONTACT; Hershey's S'mores. If you have a car commercial, you're free to use fake food. Dynamics, fluid sims, camera movement, textures, lighting and particles are all easily modifiable in post when doing it in Cinema/Houdini. I did get to work on a beer commercial once and hot to take a whole case home. I posted this in another xpost of this, but it's against FTC regulation to use fake food/ingredients on broadcast TV. ...why? Now I have to ask what is that "one factory in the world" ? Previous Project Jack Daniels & Honey. I've always wondered how they make those candy commercials! The Hershey Kisses Bells spot has long been a regular part of the holiday season, but behind the scenes, it was cookies topped with Kisses that were the real icon – warming hearts and homes. The ooey gooey goodness of a s’more mixed up in a cool and creamy milkshake! It's a matter of finding a substitute that looks best. Earlier this year, the annual Celluloid Ceiling report showed that just 16 percent of behind-the-scenes personnel on the 250 highest-grossing films of 2013 were women, down from 18 percent in … If you were selling cereal, then it needs to be real, but the milk could be glue. Sometimes the real thing is the best you'll get, [–][deleted] -2 points-1 points0 points 2 years ago (0 children). S’Mores in a Jar! Steve Giralt. If submitting a film, trailer, or other creative content then you must add a, Piracy or advocacy of piracy is not tolerated, When you see verified pro flair, you can be sure the commenter works in the industry and has years of experience. Worth it. You can still use fake whipped cream if you're advertising pie, but you gotta use real pie. You know, so I can avoid it. Professional "food-designers"? I used to work on some of the Carl's Jr. commercials where you see the sandwich bounce with all the ingredients in slow motion. Next Project Fs7, ARRi, all do the same things. use the following search parameters to narrow your results: Follow us on Twitter or join the Reddit Filmmakers Network on Facebook. BTS clip from a cheap explosion effect we pulled off in my basement for a short film. [–]dadfrombrad 0 points1 point2 points 2 years ago (0 children). Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company.They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job with Hershey to start his own candy business. Behind the scenes. [–]KaltatheNobleMind 1 point2 points3 points 2 years ago (4 children). Most are CGI, Lol. [–]toxic_gumbo 6 points7 points8 points 2 years ago (0 children), [–]Uwirlbaretrsidma 2 points3 points4 points 2 years ago (16 children). Hershey's Milk Chocolate TV Commercial, 'S'mores Around the Bonfire'. You don't want to miss out on this, so get your order in right away! Right? Product. We poured them alright, right into our mouths! [–]Ambiant_co 3 points4 points5 points 2 years ago (0 children), [–]DewayneCW 1 point2 points3 points 2 years ago (1 child). as a VFX guy it just doesn’t make sense to me. Unfortunately his producer got us Pastoral which is the worst. She was a trooper. But does not cover the whole world I suppose, because I know for a fact that people still often use machine oil instead of honey for example, lol. Lol. [–]toxic_gumbo 0 points1 point2 points 2 years ago (2 children). Previous Project Power Crunch Bar. Steve Giralt directed this commercial along with help of Motorized Precision, which is a company that used robotic movements to push the s'more together. Animation would be more people for longer. Had to get shots of the tequila being poured. Photos of the Hershey's (Commercial) voice actors. It's actually been that way since the 80s! Discover S’mores recipes. That was an epic fail. I made my own s’more that included extra chocolate and two marshmallows. [–]Bewilderedsville 0 points1 point2 points 2 years ago (0 children), [–]BarneyTheSlayer756 0 points1 point2 points 2 years ago (0 children). You can use CGI food or alternative products if it's not the product being sold. Hershey's Cookies and Mint, limited edition bar similar to Cookies 'n' Cream, reintroduced since the original introduction in 1992 and subsequent discontinuation. I assume it was pretty expensive. That’s actually good to know. Because then you’d have to go through the trouble of rendering it and risk it looking uncannily fake? [–]Ephisus 8 points9 points10 points 2 years ago (0 children), [–]ImmobileLizard 3 points4 points5 points 2 years ago (0 children), [–]vincent118 1 point2 points3 points 2 years ago (0 children). Serving the professional A/V needs of the commercial and music industries. [–]selddir_ 1 point2 points3 points 2 years ago (0 children). [–]El_Guapo 35 points36 points37 points 2 years ago (8 children). Advertising works, [–]joesatmoes 1 point2 points3 points 2 years ago (2 children), [–][deleted] 0 points1 point2 points 2 years ago (1 child), Cadbury is shit anywhere which isn't America (mostly because Cadbury is still shit there but it's better than vomit tasting Hersheys), [–]joesatmoes 1 point2 points3 points 2 years ago (0 children). Probably the cost works out to be more, if you want t looking right. They said they think cars might be easier to model, and I was agreeing with them and showing they're also using these cars to make it easier. You give four guys $50 worth of groceries and a few handmade tools, a little trial and error, and it’ll probably be much quicker than getting the animation just right. What’s causing the chocolate to melt? Flying Food, [–]asstralprojections 5 points6 points7 points 2 years ago (3 children), Thoroughly enjoyed watching how they did this, and I'm also in dire need of a Hershey's bar now. Is there a hair dryer nearby or something? Confectioner here, make a pan, cut to shape, torch to color, eat best marshmallow of your life. ... Food is treated in all sorts of ways that might not make it edible. Since the commercial runs for such a short time frame—just a few months out of the year—and it uses a classic Christmas carol, people haven't gotten as fatigued of the ad over the years as they have many … Make the indoors great with this classic dessert that’s guaranteed to please. [–]davvblack 11 points12 points13 points 2 years ago (1 child), https://www.amazon.com/Jet-Puffed-SMore-Marshmallows-17-5-Ounce/dp/B00CL73AE8, [–]adaminc 2 points3 points4 points 2 years ago (0 children), [–]ciordia9 8 points9 points10 points 2 years ago (0 children). /r/Filmmakers is a place to meet, share work, tips, tutorials, and experiences in the field. Hey! [–]NewThingsNewStuff 1 point2 points3 points 2 years ago (0 children), [–]CreativeKeane 1 point2 points3 points 2 years ago (0 children). Candy Land Hershey, Collector’s Edition. Sometimes they’ll add stuff like spray water or add things to make the food look “nice” but definitely not appetizing to eat after. Toys. Hershey's ad behind the scenes. Save Your Favorites Now. Sensor and image quality have just as big effect, if not more than lens. It was kind of... gross. This probably was just a few of people, you don’t need too much to make this work, and probably only a day or two of shooting max. [–]ZoFarZoGood 0 points1 point2 points 2 years ago (0 children), Huh, I just assumed they used some computer program to make it, [–]ngram11 0 points1 point2 points 2 years ago (0 children), [–]KAM7 0 points1 point2 points 2 years ago (0 children), [–]SeriouslyPunked 0 points1 point2 points 2 years ago (0 children), I feel sorry for the PA that had to clean up all that mess, [–]ShittyGuitarist666 0 points1 point2 points 2 years ago (0 children), [–]dmarcreative 0 points1 point2 points 2 years ago (0 children). [–]JimmerUK 4 points5 points6 points 2 years ago (0 children). Behind-the-Scenes for 'Tchaikovsky' with Hershey Felder. REDDIT and the ALIEN Logo are registered trademarks of reddit inc. π Rendered by PID 29134 on r2-app-09958726668d36a41 at 2021-02-25 15:02:38.862814+00:00 running b1d2781 country code: FR. The idea for the commercial was formed in 1989 and is now the company’s longest-running commercial, according to PopCulture.com. Our iconic HERSHEY'S Milk Chocolate bar has been bringing moments of happiness to the world for over 100 years. Cool though. doesnt the retouching effectively invalidate it? Keep in mind that it requires a lot of tweaking to get to the final result so any footage shot on anything worse than a Red would severely suffer in quality, and they probably wanted more res than an Arri could provide (although you said overkill, so you probably meant cheaper). I never said every commercial is made that way, and I didn't say anything false. Heat HERSHEY’S Milk Chocolate, marshmallows and graham crackers in the microwave or the oven. Conceived by dentsumcgarrybowen, and shot in Los Angeles and New York, the spots present couples of varying ages and ethnicities reminiscing about their initial smooch in front of a foil backdrop that recalls the familiar packaging of Hershey’s Kisses. What exactly would you use to shoot this? ImageHershey's ad behind the scenes (v.redd.it), [–]bcsteene 112 points113 points114 points 2 years ago (9 children), The question is who got to eat all the failed takes?? Steve Giralt. [–]Jenga_Police 0 points1 point2 points 2 years ago (4 children), They've started using these cars called The Mill Blackbird to do car commercials, [–][deleted] -2 points-1 points0 points 2 years ago (3 children), no they haven't, you're talking out of your ass, [–]Jenga_Police 0 points1 point2 points 2 years ago (2 children). Guess practical was that cheaper than cg. [–]toxic_gumbo 10 points11 points12 points 2 years ago (2 children). Hershey’s is assuring its customers its beloved Kisses holiday commercial has not been replaced after a new ad featuring the chocolates sparked backlash. Especially in the US cuz Hersheys is ass. [–][deleted] 1 point2 points3 points 2 years ago (0 children). by Kayla Zadel December 2, 2020. written by Kayla Zadel December 2, 2020. Hershey's S'mores Caddy ($10) Skip Nav. Behind-the-scenes content of Busch and crew chief Steve Addington was distributed on Facebook, Twitter and YouTube channels. Rendered by PID 29134 on r2-app-09958726668d36a41 at 2021-02-25 15:02:38.862814+00:00 running b1d2781 country code: FR. I wish Hershey didn’t use child slave labor. Hate to break it but I would say this is an exception. Previous Project Jack Daniels & Honey. Love It. © 2021 reddit inc. All rights reserved. There are always a thousand things running through my mind at any time. The first time I tried making s’mores popcorn balls I tried adding chocolate chips in with the popcorn and graham cracker pieces. It just melted so quickly with the hot marshmallow and eventually turn everything brown (still yummy but ugly). I don't usually like chocolate.........but after watching it I got little hungry lol. 1 year ago. It doesn’t look purpose built, more like some repurposed hardware. This is a place to learn from and share with professionals. These chocolates have marked the beginning of the Christmas season for many. Food is treated in all sorts of ways that might not make it edible. [–]Ooze3d 1 point2 points3 points 2 years ago (0 children). I would never in a million years do this practically. Yum! omg I just had lunch with the guy who made this literally 30 minutes ago. This goes for food-advertisements. Watch me make these S’mores Popcorn Balls from start to finish! A Deaf father and son from Ontario, Canada, Chris and Braden Kenopic, were featured in a Hershey Canada commercial that was posted last week and has over a million views. Hershey, PA is known as the hometown of Hershey's Chocolate, and of course for the family-friendly Hersheypark Amusement Park.However, if you're looking for the perfect date with your "sweetie", look no further than The Sweetest Place On Earth! But look at the result. Wait...it wasn't animated?! [–]AyeAyeLtd 2 points3 points4 points 2 years ago (1 child). Hmm thought they would have CGed everything to get it mathematically perfect with little to no rig removal. How do you make s’mores if you don’t have a campfire? As (really) impressive as this is, as a VFX guy it just doesn’t make sense to me. $24.99 Qty: Quick View. Practical isn’t always more expensive. My imagination is often drawn to mason jars and chocolate so, I just went with Smores in a … Anyone else actually like the unedited takes better? Hershey’s S’mores Commercial. [–]brentium 0 points1 point2 points 2 years ago (0 children). [–]Bnightwing 0 points1 point2 points 2 years ago (0 children), Check out my favorite podcast talk avoiy this, OP! Cadbury is the shit, excuse you. I digress… Thankfully the fabulous folks at Hershey’s we extremely kind enough to send me this fabulous new Weber Smokey Joe Grill and an Extending BBQ Fork to easily make our S’mores this year. Whenever I see food on tv I always assume I’m looking at a non edible version designed only to look good on camera, so it’s great that many companies care so much about their products that they don’t want to see plastic replacements on their ads. That's really cool. $29.99 Qty: Quick View. I remember I did a photoshoot for Sauza Tequila like 10+, years ago. That used to be the case, but now the food being advertised has to be real. [–]The_Karma_Killer 6 points7 points8 points 2 years ago (1 child). I’m curious how much R&D was actually done. [Humble Bundle] Expanded! are capable of making those beautiful foods you see, but your local McDonald's cook isn't going to go through the effort. 3 Camera Systems That You'll Notice if You're Working in Hollywood, Independence Day (1980) - 'The Star Spangled Banner', a "Nickelodeon" by Cinekyd, My Showreel 2020. Watch the commercial, share it with friends, then discover more great Hershey's TV commercials on iSpot.tv [–]dangsoggyoatmeal 1 point2 points3 points 2 years ago (1 child). We've captured them in one place for you to enjoy! This would've been a lot cheaper if it had been rendered, and also cleaner. 53 were here. I met the guy that specifically invented some technology to help with the bouncing effect. … The DP that captured this, Steve Giralt told us those marshmallow squares are only made at one factory in the world and Hershey had to ship them out to New York for the shoot. The technology was actually a bunch of thin metal plates attached to each slice of the burger ingredient (patty, tomato, lettuce, cheese) and then a custom pneumatic system that separates the pieces so that they can fall and look like they bounce. Using a cheap camera like a GH5 or an a7s would actually mean loosing money (as well as getting a worse result, but I think that's obvious enough) since the workflow would be massively complicated which means more hours of work, plus you can't really compare the lens options of any of those cameras to those of the Red. The tray inside keeps your marshmallows, chocolate bars and graham crackers in place. HERSHEY'S Character Plush Toy. You wouldn't want to eat the real product in the picture anyways. Food. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Hershey's TV Commercials. Hershey’s Candy Bar Hot Chocolate and People Magazine-The perfect pair for a little Me Time I’m a go, go, go type person. It was a pretty big production. ... Steve Giralt directed this commercial along with help of Motorized Precision, which is a company that used robotic movements to push the s'more together. Here it is. See more ideas about hershey, milton hershey, hersheys. High quality images of interesting designs, including architectural, graphic, industrial, furniture & product design. Hershey's Kisses created a … Whether you are celebrating an anniversary, or just enjoying a quick date night outing, Hershey, PA offers a variety of ideas to spark the romance. 2 images of the Hershey's cast of characters. Beverage. I’m thinking cars just might be easier to model. How is a Red overkill? This sign of relief helps ring home the innocence and whimsy of the Hershey's Kisses brand, Hershey's reports, making it a critical scene in the ad. Literally any body would be if you’re saying a Red is. Specially if the style you're going for is surreal I honestly cannot think of a reason why you would want to go through the trouble of recording it. Press question mark to learn the rest of the keyboard shortcuts. [–]TheDreadPirateHam 1 point2 points3 points 2 years ago (0 children), [–]mistervinster 1 point2 points3 points 2 years ago (0 children), [–]Yusi-D-Jordan 2 points3 points4 points 2 years ago (2 children). Hershey's S'mores, a candy bar that contained chocolate, graham crackers and marshmallows and was meant to be similar to a s'more. Try to enlighten. Everything around it can be fake, but not what the advert is for. Press J to jump to the feed. And there's a lot of CGI in food commercials as well. That's terrible. I’m sure they want to just use cgi, however legally they have to use real products. As others have said, in food advertising the product being advertised needs to be real. An alexa with a cheap lens still looks pretty damn good whereas the pocket 4k still looks like the pocket 4k with nice glass in front of it. [–]CerealMen 6 points7 points8 points 2 years ago (2 children). Are you thinking just an A7s or a black magic? Did the worker that ate all of the s'mores got fat, or gained any pounds? [–]CerealMen 2 points3 points4 points 2 years ago (0 children), Yep! On his Facebook page, Hershey Felder has been sharing some thoughts and photos as he and his team prepare for the LIVE filming. [–]brentium 1 point2 points3 points 2 years ago (1 child). There’s a reason why animation is frequently outsourced, it’s hella expensive and rarely looks completely natural. The company's largest permanent S’mores Experience comes from an authentic … Amazing commercial and director. The Hershey’s Toasted S’mores Cookie is the perfect dessert to follow any combination … [–]KaltatheNobleMind 0 points1 point2 points 2 years ago (0 children). Also, we shot one of those "messy" burger eating scenes with a model. Make SUPER FAST and Easy Neon Dance Effects in Premiere Pro, Appropriate fees for licensing work to Colleges & Universities. Ad ID: 1550749 15s 2015 ( Inactive ) Families and friends gather around a bonfire and spend the night roasting marshmallows for s'mores. I don't think so. Unfortunately the beer was shitty, fortunately I had a party I brought it to and go to offload shitty beer on to people who dont care cuz its free. Edit: read the reply to my comment for real creator of this. Where does one find a job eating burgers for a living? Considering this camera goes for $10,000 now (DSMC1 Dragon) and the Alexa LF goes for $100,000, I would NOT say this is overkill. Target Is Selling a Hershey's S'mores Caddy, and It's a Campfire Necessity. :), [–]adaminc 28 points29 points30 points 2 years ago (3 children). It’s not particularly innovative. [–]FRANKBENVENUTO 0 points1 point2 points 1 year ago (0 children). Huh, interesting. The two real costs here are the camera and the mechanism. [–]toxic_gumbo 85 points86 points87 points 2 years ago (23 children). If playback doesn't begin shortly, try restarting your device. Then you have crew. It should also be noted that these guys do a lot of this stuff and some of it is way more involved than this example, and would require a lot more VFX than this one. Mind blown. [–]raphus_cucullatus 2 points3 points4 points 2 years ago (0 children). JOLLY RANCHER Watermelon Scented Candles [1 candle] $24.99 Qty: See More. As a producer who works mostly with food.. real food just looks better. [–]Ryanc621 18 points19 points20 points 2 years ago (3 children), [–]TheKrononaut 33 points34 points35 points 2 years ago (1 child), [–]KubeBrickEan 8 points9 points10 points 2 years ago (0 children), [–]toxic_gumbo 5 points6 points7 points 2 years ago (0 children). Easy. This 100%. It’s the law. CGI. The model had a giant bucket that she had to spit into and she just took bites over and over again. Big set of royalty-free music in the newest bundle for game developers, film and content creators! Shop HERSHEY'S S'mores, and get everything you need to enjoy s'mores at home – plus s'mores accessories and apparel – delivered to your door. Because next to no commercials are made using that system, it's fucking expensive, it's not easier, etc. [+]mafibasheth comment score below threshold-8 points-7 points-6 points 2 years ago (7 children), [–]El_Guapo 14 points15 points16 points 2 years ago (6 children). In case you didn’t know you can make your S’mores with a grill. Yeah, all the food was real. [–]brentium 35 points36 points37 points 2 years ago (8 children). [–]pimpedoutjedi 0 points1 point2 points 2 years ago (0 children). Yeah, it's just actuators and shit that are programmed, probably took a few hours of tinkering around to get them programmed correctly, then just reshoots until the shit melted in the right way, cleaning, etc. This made me laugh. The new store debuts Hershey's S'mores Experience, too. STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Ooh so animatronic augments :D kinda like what this smorse BTS shows? Today I’m combining two of the greatest desserts known to mankind: s’mores and... Read More » I did get to work on a beer commercial once and hot to take a whole case home. In this spirit we encourage detailed and insightful posts, comments, and discussions on the Cinema Arts. It's A Case Study in Timelessness. To avoid this, cancel and sign in to YouTube on your computer. and join one of thousands of communities. The Daily Moth reached out to them to share more on what happened behind the scenes. They go live on farms with other desserts. Glad to see the practical effects people are still innovating, given the penchant for CGI these days. I'm not talking out of my ass... And why are you being so rude and confrontational in a conversation about food commercials? HERSHEY'S S'MORES Candle. Quick View. Wish they would have shown the final comp. But really, they throw it all away. All mine are cylinders. [–]MrWolfthorn 1 point2 points3 points 2 years ago (1 child). Production hands may take some unopened product home but even most of that gets thrown away too. Was the technology in the burger itself? But yes, as video producers our end products don't usually show half of the tricks of the trade. [–]Uwirlbaretrsidma 0 points1 point2 points 2 years ago (0 children). Such a yummy treat for the summer. But one of the more interesting lunch screenings I've been to in a while. I didn’t know there were as many 3D models of branded s’mores as there were popular cars. This detailed double-decker Hershey's S'mores Plastic Ornament hangs from the included gold string and features a classic s'mores look, complete with marshmallows, melting Hershey's chocolate, and graham crackers. [–]del_rio 26 points27 points28 points 2 years ago (7 children). Invitation to judge harshly granted, need all the pointers I can get! So, if you were selling milk, you couldn't use glue. About. We shot on a stage and they brought in a bunch of refrigerators, stoves, prep tables, fresh ingredients and staff to cook and construct all the food. You can't use fakes for the thing you're trying to sell. I even have a pillow and ring that look like S’mores. There’s an uproar of epic holiday proportions over the iconic Hershey’s holiday commercial. Hershey S'mores Caddy Perfect for camping, picnics, tailgates or storing ingredients for your next event Hershey Smores Caddy 01211HSY Take everything you need on the go at your next event to create s'mores in this convenient caddy. Snark is the price of admission for talking on the internet. So a pancake commercial can use fake syrup, but the pancakes need to be real. There's some post involved in this and the high resolution would be helpful. The new Hershey’s Toasted S’mores Cookie builds puts an innovative twist on the classic summer s’mores dessert,” says Herb Ring, director foodservice, The Hershey Company. Wonder if it would be cheaper or not to go CG for this? [–]Nixellion 9 points10 points11 points 2 years ago (9 children). I'm more interested in those marshmellows, where does one get marshmellows shaped like that? What if you're not trying to pretend that fake food is real food? [Video clip of Hershey’s commercial] Nice commercial! amateur sound guy here. Get an ad-free experience with special benefits, and directly support Reddit. >And why rent Master Primes if you're not going to put a decent body behind them? [–]redditforgotaboutme 1 point2 points3 points 2 years ago (0 children). Alexa mini on a Ronin getting a birds’ eye 360 shot. Oct 25, 2020 - Explore Mara A Wilson's board "Milton Hershey: Hershey's Chocolate, Hershey, Penn" on Pinterest. If they have an actress taking bites, then it's real food. I would never in a million years do this practically. Are these the Mark Roberts Motion Control guys? Shot on BMPCC4K & Sony A7iii. Milk is Elmer's glue, while cream is shaving cream, I think some burger patties are shellacked to keep them both juicy looking and able to be under studio lights without rotting. [–]The_Karma_Killer 5 points6 points7 points 2 years ago (3 children). This s’more looks good af. Videos you watch may be added to the TV's watch history and influence TV recommendations. Next Project Devour Superbowl Spot No because it doesn't show off the brand lmao, [–]everydayirace 0 points1 point2 points 2 years ago (0 children). Would love some feedback on a sound replacement I did a while back on a scene from "No Country For Old Men". Oh no. Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Win It One Babes and Kids reader will win a s’mores pack that includes: S’more Skewers, S’mores Ingredients, and a Rascal Flatts cd. Next Project United Not Divided. No it ain't, where did you even get that info? Due to walk ting the product be aesthetically appealing and durable for long shoots the augment the foodstuffs to the point they are inedible. And why rent Master Primes if you're not going to put a decent body behind them? There’s a great episode of 99% Invisible about this very subject. Also most clients mandate that you have to use their real food for authenticity. It's Steve Giralt, my wife works with him. Unfortunately the beer was shitty, fortunately I had a party I brought it to and go … It was amazing how much work went into the technology and how much prep work there was. [–]Jenga_Police 3 points4 points5 points 2 years ago (1 child). [–]Krypson 0 points1 point2 points 2 years ago (0 children). [–]Jenga_Police 1 point2 points3 points 2 years ago (0 children). Dad and grandpa jokes. This was shot by a professional production team which probably had more than one Red lying around, too.
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